Deck 2: Consumer and Social Well-Being

Question 1

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends.This is called ________ response.

A)private
B)third-party
C)voice
D)public

Answer 1

private

Question 2

Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of ________.

A)social media marketing
B)social marketing
C)public service marketing
D)services marketing

Answer 2

social marketing

Question 3

Though the Organisation for Economic Cooperation and Development (OEC) outlaws bribery in business practices, it is still common in ________.

A)Japan
B)Mexico
C)Germany
D)All of the above

Answer 3

All of the above

Question 4

Which act in Australia makes it illegal to bribe a foreign official?

A)The Criminal Code Act
B)The Auctioneers Act
C)The Trade Practices Act
D)The Disposal of Uncollected Goods Act

Question 5

Which act establishes a certain set of consumer rights that must be upheld by a seller?

A)The Door to Door Trading Act
B)The Trade Practices Act
C)The Layby Sales Act
D)The Consumer Guarantees Act

Question 6

Asha is a ________ shopper because she prefers to pay more for coffee when she knows the exact farm in Columbia it came from.

A)materialistic
B)provenance
C)ego directed
D)teleological

Question 7

Which of the following is a benefit organisations receive when customers complain?

A)Opportunity to correct the situation
B)Word-of-mouth about the product
C)Differential advantage
D)Market regulation

Question 8

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

A)ethic marketing
B)social marketing
C)response marketing
D)cause marketing

Question 9

Which of the following regulatory agencies protects the Australian public from hazardous products?

A)Australian Competition & Consumer Commission (ACCC)
B)Product Safety Australia (PSA)
C)Therapeutic Goods Administration (TGA)
D)Department of the Environment and Energy

Question 10

Which of the following values is most associated with materialists?

A)Honesty
B)Status
C)Loyalty
D)Frugality

Question 11

The importance people attach to worldly possessions is called ________.

A)ego products
B)materialism
C)needs
D)wants

Question 12

In recent years, GAP clothing has partnered with an organisation known as (RED), which partners with brands in order to raise money to fight HIV/AIDS in Africa.By partnering with (RED), GAP is engaging in ________.

A)cause marketing
B)social marketing
C)corporate social responsibility
D)culture jamming

Question 13

MADD-Mothers Against Drunk Driving-is an organisation that has released advertisements to discourage people operating a motor vehicle while under the influence of alcohol.This is a form of ________.

A)cause marketing
B)social marketing
C)corporate social responsibility
D)culture jamming

Question 14

When Paul and his colleagues were required to do corrective advertising, what did they have to do?

A)They had to discontinue their advertising.
B)They had to inform consumers that their previous message was wrong or misleading.
C)They could no longer advertise.
D)None of the above.

Question 15

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz contraceptive pill to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements.Bayer is using ________.

A)cooperative advertisement
B)subliminal advertisement
C)corrective advertisement
D)reminder advertisement

Question 16

The process of curation refers to what product(s)?

A)Art
B)Travel
C)Food
D)All of the above

Question 17

Rules of conduct that guide actions in the marketplace are called [Blank].

A)social obligation
B)social responsibility
C)business ethics
D)social awareness

Question 18

When consumers are unhappy with a product, they may appeal directly to a retailer for redress, such as a refund.This is called a ________ response.

A)private
B)third-party
C)voice
D)complaint

Question 19

One can take legal action against a merchant, register a complaint with the ACCC, send an email or post a comment on a major news service if he or she is not happy with a product or service.This type of action is known as a ________ response.

A)private
B)third-party
C)voice
D)complaint

Question 20

The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells.This is an example of a company which has integrated ________ into its business model.

A)correction marketing
B)environmental marketing
C)corporate social responsibility
D)ethical marketing requirements

Question 21

________ is a physiological or psychological dependency on product services.

A)Consumer terrorism
B)Consumer addiction
C)Consumerism
D)Materialism

Question 22

When people deface products, it is an act of ________.

A)counterfeiting
B)anticonsumption
C)addiction
D)materialism

Question 23

According to the US Federal Trade Commission, the most common consumer complaint, accounting for nearly 20% of all problems reported, is ________.

A)deceptive advertising
B)poor product quality
C)identity theft
D)lack of data privacy

Question 24

Which of the following is associated with compulsive consumption?

A)Anxiety
B)Happiness
C)Intelligence
D)Income

Question 25

A man who hurts his neck from checking Facebook on his smartphone hundreds of times per day is likely experiencing ________..

A)consumer addiction
B)material need
C)lateral addiction
D)sustainable cause

Question 26

Which of the following people is an example of a consumed consumer?

A)Cyberbully
B)Prostitute
C)Single mother
D)Shopaholic

Question 27

A physiological or psychological dependency on a product or service is called a ________.

A)want
B)consumer addiction
C)need
D)specialty product

Question 28

The ability for a consumer to assess, analyse, evaluate, and communicate information in a variety of forms including print and non-print messages is known as ________.

A)analytical literacy
B)functional literacy
C)media literacy
D)consumer literacy

Question 29

Anna is repeatedly called 'names' online.This is an example of ________.

A)cyber harassment
B)cyberbullying
C)cyber name calling
D)none of the above

Question 30

Market access can be limited due to ________.

A)disabilities
B)media literacy
C)food desert
D)all of the above

Question 31

Which of the follow issues is related to consumer behaviour?

A)Consumerism
B)Literacy
C)Product disposal
D)All of the above

Question 32

Cash losses due to shoplifting and employee theft are called ________.

A)accounts receivable
B)unrecoverables
C)shrinkage
D)fraud

Question 33

David habitually reaches for his cell phone, thinking that it is vibrating, even when it is not.David suffers from ________.

A)cyberbullying
B)consumer addiction
C)phantom vibration syndrome
D)attention deficit disorder

Question 34

Why do all consumers sometimes replace a product that still functions?

A)Desire for new features
B)Change in the environment
C)Change in the person's role
D)All of the above

Question 35

Which of the following is NOT an element common to destructive consumer behaviour?

A)Strong feelings of regret
B)Feeling like there is no choice
C)Feeling short-lived gratification
D)Feeling in charge of life

Question 36

The ability to find and purchase goods is called ________.

A)market access
B)retailing
C)market penetration
D)social marketing

Question 37

Scams where people receive fraudulent emails that ask them to supply account information are called ________.

A)spam
B)phishing
C)junk mail
D)fraud

Question 38

Jan's Tees creates t-shirts from natural materials that are fully reusable and recyclable so that the firm uses zero resources to manufacture the shirts.This is known as ________.

A)triple bottom-line
B)social
C)cradle to cradle
D)literate

Question 39

People who suffer from compulsive consumption are most likely referred to as ________.

A)materialistic
B)bankrupt
C)shopaholics
D)shallow

Question 40

When companies make false claims about how environmentally friendly their products are, ________ has occurred.

A)phishing
B)greenwashing
C)eco-lying
D)deceptive advertising

Question 41

Normative ethics are general theories, rules and principles of moral conduct.

Question 42

The Food and Drug Administration (FDA) policies advertising claims related to the contents of edible products and pharmaceuticals.

Question 43

There is an increasing demand for green products.

Question 44

Clothing, food, and travel can be considered part of the curation process.

Question 45

The Australian Communications and Media Authority (ACMA) regulates telephone, radio and TV.

Question 46

Materialistic values tend to focus on the individual rather than a group or family.

Question 47

Sustainability and green marketing are the same thing.

Question 48

Malware is an example of malicious software.

Question 49

Green marketing refers to the strategy of promoting how environmentally friendly a product is.

Question 50

The triple bottom-line orientation recognises that businesses should strive to cut costs as well as raise revenue.

Question 51

'Culture jamming' is the term used to explain the plethora of culturally relevant content posted to social media sites.

Question 52

Milton Farm Fresh Eggs has always claimed that its packaging is from 100 percent recycled materials.However, a recent investigation discovered that its packaging is only from 50 percent recycled materials.Milton Fresh Farms Eggs has been engaging in greenwashing.

Question 53

Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.

Question 54

The concept of 'cradle to cradle' means that we should market consumers from the time they are born until the time they give birth.

Question 55

Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.

Question 56

Serial wardrobers are people who ________.

A)sell fake versions of real outfits
B)deface clothing and shoes
C)buy an outfit, wear it once, and return it
D)shop obsessively for trendy clothing

Question 57

Identify theft occurs when someone steals your personal information without your permission.

Question 58

Cause marketing is the same as social marketing.

Question 59

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Question 60

Materialism refers to the importance people attach to the fabric used in their clothing.

Question 61

Prostitutes and organ, blood, and hair donors are examples of consumed consumers.Explain.

Question 62

If you are unhappy with a product or service, what are your three possible courses of action?

Question 63

Explain the meaning of triple bottom-line orientation.

Question 64

What is the distinction between cause marketing and social marketing?

Question 65

Describe the duties of the Australian Communications and Media Authority (ACMA).

Question 66

Consumer addiction can occur with any product category, even lip balm.

Question 67

Why are disabilities among consumers an issue of concern for marketers?

Question 68

LOHAS is an acronym that stands for 'Lifestyles of Health and Sustainability.'

Question 69

Discuss how materialism has changed in meaning.

Question 70

Explain why marketing is necessary.

Question 71

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

Question 72

The social bottom line provides financial benefits directly to stockholders.

Question 73

A strategy that involves the development and promotion of environmentally friendly products is called ________.

A)sustained marketing
B)environmental marketing
C)green marketing
D)tree marketing

Question 74

Explain what is meant by compulsive consumption.

Question 75

Explain the Consumer Guarantees Act and why it is still relevant to consumers today.
choice.

Question 76

Explain the term 'real-time bidding.'

Question 77

Explain the purpose and responsibilities of the Australian Competition & Consumer Commission (ACCC) agency.

Question 78

Explain greenwashing and why businesses would participate in greenwashing.

Question 79

Explain the 'functionally illiterate.'

Question 80

Explain the role social marketing plays in public policy.