Question 1

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends.This is called ________ response.

Accepted Answer

This is a private response, as it involves personal actions like boycotting and sharing dissatisfaction with friends rather than addressing the company directly or through public channels.

Question 2

Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of ________.

Accepted Answer

B

Question 3

Though the Organisation for Economic Cooperation and Development (OEC) outlaws bribery in business practices, it is still common in ________.

Accepted Answer

Bribery in business practices is still common in all of the above countries mentioned - Japan, Mexico, and Germany. Despite the efforts of the OECD to outlaw bribery, it continues to be a significant issue in many countries.

Question 4

Which act in Australia makes it illegal to bribe a foreign official?

Accepted Answer

The Criminal Code Act in Australia contains provisions that make it illegal to bribe a foreign public official. Specifically, section 70.2 of the Act prohibits the giving or offering of a benefit to a foreign public official with the intention of influencing them in the exercise of their duties.

Question 5

Which act establishes a certain set of consumer rights that must be upheld by a seller?

Accepted Answer

The Consumer Guarantees Act establishes a set of consumer rights that must be upheld by a seller in New Zealand. These rights include the right to a refund or replacement for faulty goods, the right to have goods repaired, and the right to cancel a service contract within a certain timeframe. The other options listed are also consumer protection acts, but they do not establish the specific set of consumer rights mentioned in the question.

Question 6

Asha is a ________ shopper because she prefers to pay more for coffee when she knows the exact farm in Columbia it came from.

Accepted Answer

Asha's preference for knowing the exact farm in Columbia where her coffee came from suggests that she values the coffee's provenance (origin or source) more than its materialistic value (A), ego-boosting potential (C), or teleological purpose (D).

Question 7

Which of the following is a benefit organisations receive when customers complain?

Accepted Answer

When customers complain, organisations have the opportunity to address the issue and make things right. This can lead to increased customer satisfaction and loyalty, as well as improved products or services. Additionally, handling complaints effectively can help to mitigate negative word-of-mouth and maintain a positive brand image.

Question 8

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

Accepted Answer

Cause marketing is a strategy that involves aligning a company brand with a social or environmental cause to generate business and societal benefits. It involves showcasing the company's commitment to a social cause by promoting the cause through marketing and advertising campaigns. The strategy is designed to benefit both the company and society, by attracting socially conscious consumers, enhancing the company's reputation, and supporting a cause that benefits society.

Question 9

Which of the following regulatory agencies protects the Australian public from hazardous products?

Accepted Answer

Product Safety Australia (PSA) is responsible for protecting the Australian public from hazardous products. The Australian Competition & Consumer Commission (ACCC) manages consumer protection, fair trading, and competition, but does not specifically focus on hazardous products. The Therapeutic Goods Administration (TGA) regulates therapeutic products such as medicines, vaccines, and medical devices, but not all hazardous products fall under this category. The Department of the Environment and Energy focuses on environmental protection and energy policies, but not on protecting the public from hazardous products.

Question 10

Which of the following values is most associated with materialists?

Accepted Answer

Materialists are often characterized by a strong desire for status and possessions. They place a high value on wealth and luxury, and may be willing to compromise other values like honesty or loyalty in order to maintain their material possessions. Frugality, on the other hand, is the opposite of materialism and involves a focus on living simply and conservatively.

Question 11

The importance people attach to worldly possessions is called ________.

Accepted Answer

Materialism is the term used to describe the importance people attach to worldly possessions, including money, status symbols, and consumer goods. Ego products do not have a specific definition and are not related to this concept. Needs and wants relate more generally to desires, which may or may not include material possessions.

Question 12

In recent years, GAP clothing has partnered with an organisation known as (RED), which partners with brands in order to raise money to fight HIV/AIDS in Africa.By partnering with (RED), GAP is engaging in ________.

Accepted Answer

Cause marketing refers to a type of marketing that involves a partnership between a for-profit company and a nonprofit organization in order to raise funds for a specific cause. In this case, GAP is partnering with (RED) to raise money to fight HIV/AIDS in Africa.

Question 13

MADD-Mothers Against Drunk Driving-is an organisation that has released advertisements to discourage people operating a motor vehicle while under the influence of alcohol.This is a form of ________.

Accepted Answer

The advertisement released by MADD is a form of social marketing, which aims to create social awareness and bring about positive behavioral change in the society. In this case, the organization is trying to discourage people from driving under the influence of alcohol, which is a social issue that can have serious consequences. Cause marketing refers to marketing campaigns that promote a social cause along with the company's products or services. Corporate social responsibility refers to a company's efforts to contribute to the welfare of society through various initiatives. Culture jamming refers to the intentional subversion of mainstream media messages to create a counter-culture or alternative message.

Question 14

When Paul and his colleagues were required to do corrective advertising, what did they have to do?

Accepted Answer

When required to do corrective advertising, Paul and his colleagues had to inform consumers that their previous message was wrong or misleading. This can be done through various means such as running new ads or printing retraction notices. They are not required to discontinue all advertising or stop advertising altogether.

Question 15

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz contraceptive pill to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements.Bayer is using ________.

Accepted Answer

Bayer is using a corrective advertisement to address a previous misleading claim made in early Yaz advertisements.

Question 16

The process of curation refers to what product(s)?

Accepted Answer

The process of curation can apply to all three products listed. Curation involves selecting, organizing, and presenting the best items within a particular category or theme, which can be applied to art, travel, and food.

Question 17

Rules of conduct that guide actions in the marketplace are called _________.

Accepted Answer

Business ethics refers to the rules of conduct that guide actions in the marketplace. Social obligation refers to the belief that businesses should act in the best interest of society, while social responsibility refers to the duty of businesses to contribute to the well-being of society. Social awareness refers to the understanding of social issues and challenges. However, none of these terms specifically refer to the rules of conduct in the marketplace.

Question 18

When consumers are unhappy with a product, they may appeal directly to a retailer for redress, such as a refund.This is called a ________ response.

Accepted Answer

A voice response is when a consumer directly informs the company or retailer that they are dissatisfied with a product or service and requests some form of compensation or resolution. This type of response is different from a private response, where the consumer does not communicate their dissatisfaction to the company, and a third-party response, where the consumer seeks assistance from an external organization, such as a consumer advocacy group or a government agency. A complaint response refers to the act of formally stating an issue, while a voice response includes a broader range of feedback or communication.

Question 19

One can take legal action against a merchant, register a complaint with the ACCC, send an email or post a comment on a major news service if he or she is not happy with a product or service.This type of action is known as a ________ response.

Accepted Answer

The answer of One can take legal action against a...

Question 20

The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells.This is an example of a company which has integrated ________ into its business model.

Accepted Answer

TOMS has integrated corporate social responsibility (CSR) into its business model. By donating a pair of shoes to a needy child for every pair sold, TOMS is demonstrating its commitment to social and humanitarian issues beyond mere profit-making. CSR involves a company's ethical and philanthropic responsibilities to the society and environment in which it operates.

Quiz 2: Consumer and Social Well-Being