Deck 11: Informing and Persuading

Question 1

During a recent poverty awareness event, Sara incorporated pictures of starving children into her presentation. This persuasive appeal is known as

A) ethos.
B) pathos.
C) logos.
D) cognitive dissonance.

Answer 1

B

Question 2

Cindy is concerned that her presentation does not follow a logical sequence. Which persuasive appeal should she work on before making her presentation?

A) ethos
B) logos
C) pathos
D) outlining

Answer 2

B

Question 3

During persuasive speeches, if the presenter wants the audience to take some sort of action, they are seeking

A) passive agreement.
B) active agreement.
C) active agreement and call to action.
D) passive agreement and call to action.

Answer 3

C

Question 4

Which of the following should be included in a persuasive speech?

A) pathos and logos
B) pathos, logos, and ethos
C) pathos and ethos
D) ethos and logos

Question 5

Rashid's company is considering adopting a new policy. A competitor adopted the same policy and received bad press. He thinks that they too will receive bad publicity if they adopt the policy. Rashid is using

A) inductive reasoning.
B) deductive reasoning.
C) analogical reasoning.
D) logical reasoning.

Question 6

Robert is giving a speech at his local YMCA. He begins by emphasizing that he has grown up in this neighborhood and has seen many of the same problems as other members in the audience. Robert is

A) making an emotional appeal.
B) baiting the audience.
C) establishing common ground.
D) making an informative appeal.

Question 7

Marcus is trying to persuade his managers to give an extra day off for Thanksgiving break by reminding them that they want employees to be happy, and that holiday breaks make employees happy. This type of persuasion is

A) inductive reasoning.
B) deductive reasoning.
C) cognitive dissonance.
D) causal reasoning.

Question 8

Presentational excellence is important because

A) presentations serve as a tool to motivate employees and communicate effectively about business goals.
B) presentational excellence must be present in order to achieve professional excellence.
C) product presentations, team huddles, running meetings, press conferences, special events, and other forms of oral communication reveal something about you as a professional.
D) all of the above

Question 9

Credibility of the information being presented can be established by

A) using quotes.
B) using statistics.
C) using personal examples.
D) listing or mentioning the sources

Question 10

Mentioning previous work experience, awards, and recognitions is one way of establishing

A) ethos.
B) pathos.
C) logos.
D) rapport.

Question 11

What supporting material would you use to supplement the logos of your persuasive argument?

A) statistics
B) quotes
C) examples
D) all of the above

Question 12

Emotional appeal should be included in

A) informative speeches.
B) persuasive speeches.
C) informative and persuasive speeches.
D) neither informative nor persuasive speeches.

Question 13

Informative speakers should be _________, while persuasive speeches should be _________.

A) objective; subjective
B) objective; objective
C) subjective; objective
D) subjective; subjective

Question 14

Passive agreement is a goal of what kind of presentation?

A) informative
B) solicitation
C) call to action
D) persuasive

Question 15

Which philosopher wrote The Art of Rhetoric?

A) Plato
B) Aristotle
C) Homer
D) Socrates

Question 16

Which philosopher viewed credibility as central to any effective rhetoric?

A) Quintilian
B) Aristotle
C) Socrates
D) Plato

Question 17

Tom recently gave a presentation at work highlighting the problems with customer service. He asked all his coworkers to spend an extra thirty minutes each day handling customer complaints. This is an example of

A) motivation.
B) coaching.
C) call to action.
D) leadership.

Question 18

Which of the following is an example of a specific purpose?

A) I want my employees to understand and follow the new dress code policy.
B) I want to persuade my team.
C) I would like ABC Company to select us as the bank to serve their employees' banking needs.
D) a and c

Question 19

Formal presentations and opportunity presentations are identical in __________ and ___________.

A) preparation; presentation
B) length; format
C) timing; setting
D) goal; result

Question 20

Roman wishes to introduce a new drinking water system to his office and do away with the bottled water vending machine. He asks the audience to raise their hands if they like to waste money and plastic. He then asks the audience to raise their hands if they would like to save money and the environment. Roman is using what technique to persuade his audience?

A) cognitive dissonance
B) analogical reasoning
C) causal reasoning
D) logical reasoning

Question 21

Presentations can have one of two general purposes: to inform or to

A) persuade.
B) entertain.
C) promote.
D) none of the above

Question 22

Disagreeing with an idea is referred to as active disagreement.

Question 23

Relying solely on personal anecdotes to inform an audience is effective because it builds speaker credibility.

Question 24

Meetings can be an excellent chance to give an opportunity presentation.

Question 25

Explain what ethos, logos, and pathos are in terms of making public presentations and how each would function.

Question 26

_______________are presentations that involve "winging" it or speaking off the cuff.

A) Underprepared
B) Impromptu
C) Informal
D) Formal

Question 27

Another name for active agreement is

A) forceful agreement.
B) strong agreement.
C) request for involvement.
D) call to action.

Question 28

Including emotional appeal to a persuasive speech will cause the speaker to lose credibility.

Question 29

Speakers should point out other possible causes when persuading with a causal reasoning technique.

Question 30

Using an argument that is flawed or incoherent is a violation of

A) ethos.
B) pathos.
C) logos.
D) rhetoric.

Question 31

List and describe four types of reasoning used in persuasive speeches that guide the audience through the argument.

Question 32

Describe the basics of a successful informative presentation.

Question 33

Developing a clear organizational structure will enhance both informative and persuasive speeches.

Question 34

Why is ethos important to a persuasive presentation?

A) It highlights your use of clear, factual knowledge on the subject.
B) It helps produce imagery to help the audience connect emotionally with the topic.
C) Ethos keeps the audience from considering other possibilities.
D) Ethos establishes your credibility on the subject.

Question 35

Internet sources require special attention when validating their credibility.

Question 36

Jennifer's company starts off every day with a casual meeting where any employee can talk about issues or concerns regarding the department. Jennifer's company is using

A) formal presentation.
B) huddles.
C) impromptu presentation.
D) active agreement.

Question 37

Quotes should not be used when establishing credibility.

Question 38

Alice was recently criticized for the poor performance of her store this quarter. When Alice stated that profits for the company overall were down for the quarter, she mentioned that recent highway construction in front of her store was the main reason for low profits. She presented reports that compared store sales along the highway versus other stores in her town to prove her point. This is an example of

A) inoculation.
B) inductive reasoning.
C) deductive reasoning.
D) cognitive dissonance.

Question 39

Aristotle's persuasive appeals are ethos, pathos, and logos.

Question 40

A specific purpose is a declarative sentence telling the listeners what you want them to understand or know or believe by the end of your presentation.

Question 41

______________ is building an argument by utilizing individual examples, pieces of information, or cases, and then pulling them together to make a generalization or come to a conclusion.

A) Inductive reasoning
B) Causal reasoning
C) Deductive reasoning
D) Analogical reasoning

Question 42

When a speaker mentions the other causes in her or his speech and explains why this cause, the cause presented in the speech, should be the focus, that speaker is using what strategy?

A) inoculation
B) anticipatory argument
C) smoothing the road
D) none of the above

Question 43

______________ refers to emotional appeal.

A) Ethos
B) Pathos
C) Logos
D) none of the above

Question 44

The _______________is to an oral presentation what a thesis statement is to an essay.

A) general purpose
B) abstract purpose
C) specific purpose
D) none of the above

Question 45

_______________occurs when the speaker takes general information (premises) and draws a conclusion from that general information.

A) Inductive reasoning
B) Causal reasoning
C) Analogical reasoning
D) Deductive reasoning

Question 46

_______________ refers to your credibility as a presenter as well as the credibility of the information delivered in your presentation.

A) Ethos
B) Pathos
C) Logos
D) none of the above

Question 47

_____________, more commonly known as the cause-and-effect relationship, is a type of inductive reasoning.

A) Cognitive dissonance
B) Causal reasoning
C) Analogical reasoning
D) Deductive reasoning

Question 48

Designing a presentation is a linear process in which you move from one step to the next.

Question 49

_________________ is simply reasoning from an analogy; it is making an argument by comparing two cases.

A) Inductive reasoning
B) Analogical reasoning
C) Deductive reasoning
D) Causal reasoning

Question 50

____________refers to the words of a presentation in the context of organizational structure and the supporting information.

A) Ethos
B) Pathos
C) Logos
D) none of the above