Deck 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up

Question 1

Relatively formal and very formal research reports include a letter of transmittal, which has the purpose of releasing or delivering the report to the recipient.

Answer 1

True

Question 2

Detailed and comprehensive tables should be presented in the appendix of the research report.

Answer 2

True

Question 3

The main advantage of using charts is that they are not subject to distortion.

Answer 3

False

Question 4

The report format is a standard outline that marketing research reports use as a guide to make sure that the key elements are presented in a logical and usable order.

Question 5

The limitations of the research study should not be discussed in the research report.

Question 6

About eight slices in a pie chart is the recommended maximum.

Question 7

A stratum chart shows the relationship of more than one dependent variable to the independent variable.

Question 8

The summary of the research report should be written before the report itself is written.

Question 9

The body of a research report begins with a methodology section.

Question 10

The outline for a basic research report is the same as that for an applied research report.

Question 11

Two common variants of the bar chart format are the subdivided-bar chart and the multiple-bar chart.

Question 12

The bannerhead heads of a table contain the captions for the columns of the table.

Question 13

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Question 14

In the communication process, the medium is the receiver or destination of the message.

Question 15

The purpose of an oral presentation of a research report is to present all of the details of the research.

Question 16

The results section of a research report should include summary tables and charts.

Question 17

The most common independent variable for line charts is time.

Question 18

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

Question 19

Just to be safe, the general rule is to include all the parts of a formal research report for all projects and leave it up to the client to decide which information is useful.

Question 20

The letter of authorization is a letter written by the researcher that details who has responsibility for the research and describes the resources available to support it.

Question 21

Which element of a research report should state the title of the report, for whom the report is prepared, by whom it was prepared, and the date of releases or presentation?

A) preamble
B) appendix
C) letter of transmittal
D) title page

Question 22

An effective oral presentation of a research report is one that is consistent across all audiences.

Question 23

Which of the following is an element of a research report?

A) title page
B) executive summary
C) body
D) all of these choices

Question 24

In the communication process, the manager who makes a decision based on the business research would be part of which element of the communication process?

A) message
B) source
C) audience
D) communicator

Question 25

A written statement of a research study and its results is known as a _____.

A) communicator
B) medium
C) field of experience
D) research report

Question 26

The standard outline of a research report is known as the _____.

A) results
B) report format
C) introduction
D) summary

Question 27

In the communication process, the findings of the research project report would be considered the _____.

A) message
B) audience
C) feedback
D) source

Question 28

A researcher is writing a letter to include after the title page of a research report. The purpose of this letter is to release or deliver the report to the recipient rather than provide detailed information of the research findings. This letter is called the _____.

A) letter of authorization
B) letter of transmittal
C) introductory letter
D) formality letter

Question 29

In writing a research report, the idea that "all parts needed for effective communication should be included, and no more than this" deals with which aspect of the report?

A) distortion
B) format
C) formality
D) synergy

Question 30

The oral presentation at the end of a research project would be part of which element of the communication process?

A) medium
B) audience
C) communicator
D) message

Question 31

The specific objectives of the research report should be presented in the _____ section of the body of the report.

A) appendix
B) introduction
C) results
D) recommendations

Question 32

The last thing that should be written in a research report is the _____.

A) summary
B) body
C) introduction
D) appendix

Question 33

A good rule-of-thumb for an oral presentation of a research report is to not be redundant.

Question 34

When a researcher contacts a decision-maker after the decision-maker has had a chance to read the research report to ask if any part of the report needs further clarification, this is known as a research follow-up.

Question 35

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

Question 36

The manager who writes the report would be part of which element of the communication process?

A) medium
B) message
C) communicator
D) audience

Question 37

The oral presentation of a research report should be long and thorough.

Question 38

All of the following are elements of the communication process EXCEPT _____.

A) message
B) regulations
C) feedback
D) audience

Question 39

All of the following are elements of the summary of research report EXCEPT _____.

A) recommendations, or suggestions for action, based on the conclusions
B) objective of the report
C) the methodology and the major results
D) detailed charts and tables with results

Question 40

The document to the researcher that approves the project, details who has responsibility for it, an describes the resources available to support it is called the:

A) letter of authorization
B) letter of transmittal
C) introductory letter
D) formality letter

Question 41

In the communication process, the findings of the research report are known as the ______.

Question 42

The findings of the study should be presented in the ________ section.

A) introduction
B) recommendations
C) appendix
D) results

Question 43

When a researcher uses pictures, tables, or charts to clarify complex points or emphasize a message in a research report, he or she is using _____.

A) verbal elements
B) medium elements
C) graphic aids
D) formalizers

Question 44

Jan has several very detailed and complex charts of results from a six-month research study. She created them mainly for justification of some of the recommendations she plans on making to the client, but they are not necessary for understanding the research project's results, in general. Where should Jan place these charts in the research report?

A) executive summary
B) body
C) appendix
D) methodology section

Question 45

All of the following are included in the research methodology section of a research report EXCEPT _____.

A) results
B) data collection and fieldwork
C) sample design
D) analysis

Question 46

When a researcher uses pictures, tables, or charts to clarify complex points or emphasize a message in a research report, he or she is using:

A) verbal elements
B) medium elements
C) graphic aids
D) formalizers

Question 47

In the research report, the "suggestions for actions that should be taken" appears in which section of the report?

A) title page
B) introduction
C) conclusions and recommendations
D) body

Question 48

Which aspect of the research methodology section of the research report should include an explanation of whether the research was exploratory, descriptive, or causal?

A) sample design
B) research design
C) analysis
D) data collection

Question 49

In a typical line graph, the ______ variable is shown on the vertical y-axis and the ______ variable is shown on the horizontal x-axis.

A) dependent; independent
B) ratio; nominal
C) independent; dependent
D) primary; secondary

Question 50

Which of the following highlights the most important findings of a research project and provides clients with an opportunity to ask questions?

A) oral presentation
B) written report
C) bar chart
D) pie chart

Question 51

In which section of the research report should comprehensive or detailed charts be placed?

A) introduction
B) body
C) executive summary
D) appendix

Question 52

When a researcher contacts a client after the client has had a chance to review the research report, this is referred to as a(n) _____.

A) oral presentation
B) letter of transmittal
C) letter of approval
D) research follow-up

Question 53

In the communication process, the ______ is the writer of the research report.

Question 54

In the research report, the suggestions for actions that should be taken appears in which section of the report?

A) title page
B) introduction
C) conclusions and recommendations
D) body

Question 55

In which section of the research report should comprehensive or detailed charts be placed?

A) introduction
B) body
C) executive summary
D) appendix

Question 56

All of the following are elements of tables EXCEPT _____.

A) source notes
B) title
C) stubheads
D) explanatory legends

Question 57

In the typical bar chart, the ______ variable is plotted on the vertical y-axis while the ______ variable is plotted on the horizontal x-axis.

A) independent; dependent
B) nominal; interval
C) dependent; independent
D) ratio; ordinal

Question 58

A researcher wants to show the number of brands of e-readers sold (e.g., Kindle, Nook, etc.) by year for a three-year period. Which type of chart is best to communicate this information?

A) pie chart
B) line chart
C) simple bar chart
D) multiple-bar chart

Question 59

Which of the following contain the captions for the rows of a table?

A) boxheads
B) footnotes
C) source notes
D) stubheads

Question 60

In which type of chart do the slices represent a percentage of the whole?

A) bar chart
B) line chart
C) column chart
D) pie chart

Question 61

The diagrams included in the research report that are used to clarify complex points are known as ______.

Question 62

List the seven major elements of a formal research report.

Question 63

Compare and contrast a letter of transmittal and a letter of authorization.

Question 64

The last step in the writing of the research report is to write the ______.

Question 65

Any material that is too technical or too detailed should go in the element of the research report called the _____.

Question 66

The purpose of the _____ is to highlight the most important findings of a research project and to provide an opportunity to ask questions.

Question 67

The arrangement of the parts of a research report needed to create a good report is known as the ______.

Question 68

The typical maximum of slices in a pie chart is _____ slices.

Question 69

An oral or written statement of the results of the research study, its strategic recommendations, and its other conclusions presented to a specific audience is known as the ______.

Question 70

Recontacting decision makers and/or clients after they have had a chance to read over a research report in order to determine whether additional information or clarification is necessary is called a research _____.

Question 71

In the communication process, the receiver of the research report is known as the ______.

Question 72

If a table is based on material from one or more secondary sources rather than on new data generated by the project, this should be acknowledged in the table's _____.

Question 73

Discuss the elements of the communication process and how they relate to a research report.

Question 74

A bar chart that shows how multiple variables are related to the primary variable is called a(n) _____ chart

Question 75

The part of a research report that releases or delivers the report to the recipient is called the _____.

Question 76

The part of the research report body that must explain technical procedures and findings of the research in a manner appropriate for the audience is called the ______ section of the report body

Question 77

Discuss what is included in the body of a research report.

Question 78

_____ contain the captions for the columns in a table.

Question 79

In the communication process, the written report is known as the ______.

Question 80

The part of the body of the research report that discusses the specific objectives of the research project is known as the ______ section of the report body.