Question 1

Relatively formal and very formal research reports include a letter of transmittal, which has the purpose of releasing or delivering the report to the recipient.

Accepted Answer

A letter of transmittal is typically included in formal research reports and serves the purpose of delivering the report to the intended recipient.

Question 2

Detailed and comprehensive tables should be presented in the appendix of the research report.

Accepted Answer

Tables containing detailed and comprehensive data should be included in the appendix rather than in the main body of the research report to avoid clutter and distraction from the main points in the report.

Question 3

The main advantage of using charts is that they are not subject to distortion.

Accepted Answer

Charts can be subject to distortion if they are not designed or presented in a clear and accurate manner. They can also be manipulated to present data in a misleading way.

Question 4

The report format is a standard outline that marketing research reports use as a guide to make sure that the key elements are presented in a logical and usable order.

Accepted Answer

The report format is indeed a standard outline used by marketing research reports to ensure that essential elements are presented in a logical and usable order.

Question 5

The limitations of the research study should not be discussed in the research report.

Accepted Answer

The limitations of the research study should be mentioned in the research report to provide transparency and credibility to the study. Acknowledging limitations also helps to identify areas for improvement and future research.

Question 6

About eight slices in a pie chart is the recommended maximum.

Accepted Answer

The answer of About eight slices in a pie chart...

Question 7

A stratum chart shows the relationship of more than one dependent variable to the independent variable.

Accepted Answer

A stratum chart shows the relationship of one dependent variable to two or more independent variables.

Question 8

The summary of the research report should be written before the report itself is written.

Accepted Answer

The summary should be written only after the rest of the report has been completed.

Question 9

The body of a research report begins with a methodology section.

Accepted Answer

The body of a research report typically begins with an introduction, followed by a literature review, before presenting the methodology section.

Question 10

The outline for a basic research report is the same as that for an applied research report.

Accepted Answer

The outline for a basic research report includes the following sections: introduction, literature review, methodology, results, discussion, and conclusion. On the other hand, an applied research report may also include additional sections such as executive summary, recommendations, and limitations.

Question 11

Two common variants of the bar chart format are the subdivided-bar chart and the multiple-bar chart.

Accepted Answer

This is true. A subdivided-bar chart shows the breakdown of categories within each bar, while a multiple-bar chart compares different categories across each bar.

Question 12

The bannerhead heads of a table contain the captions for the columns of the table.

Accepted Answer

The bannerhead heads of a table usually contain the captions for the columns of the table.

Question 13

The purpose of charts in a research report is to translate numbers into a visual form that displays the relationship between the numbers.

Accepted Answer

Charts help to visually display data and illustrate relationships between numbers in a clear and concise manner. This makes it easier for readers to understand and interpret the data being presented in the research report.

Question 14

In the communication process, the medium is the receiver or destination of the message.

Accepted Answer

In the communication process, the medium is the channel or method by which the message is transmitted, not the receiver or destination of the message. The receiver or destination is the endpoint of the communication.

Question 15

The purpose of an oral presentation of a research report is to present all of the details of the research.

Accepted Answer

The purpose of an oral presentation of a research report is not to present all of the details of the research, but rather to provide a summary of the main findings and conclusions in a clear and engaging way. The audience is usually made up of individuals who may not be familiar with the technical aspects of the research, so the presentation should focus on highlighting the key ideas and important results.

Question 16

The results section of a research report should include summary tables and charts.

Accepted Answer

The results section should present summary tables and charts to provide a visual representation of the data and help readers understand the findings.

Question 17

The most common independent variable for line charts is time.

Accepted Answer

Time is frequently used as the independent variable in line charts to show trends over time.

Question 18

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

Accepted Answer

Graphics used in a research report should be accompanied by a brief explanation or interpretation in the text to help readers understand their significance and relevance to the study's findings.

Question 19

Just to be safe, the general rule is to include all the parts of a formal research report for all projects and leave it up to the client to decide which information is useful.

Accepted Answer

The general rule is to include all the parts needed for effective communication in the particular circumstance--and no more.

Question 20

The letter of authorization is a letter written by the researcher that details who has responsibility for the research and describes the resources available to support it.

Accepted Answer

The description provided for the letter of authorization is not accurate. A letter of authorization is a document that grants someone else the power to act on behalf of the authorizer. It does not pertain to research responsibilities and resources.

Quiz 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up