Deck 11: Consumers in Situations

Question 1

Experiential shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling.

Answer 1

True

Question 2

Outshopping is an experiential shopping activity.

Answer 2

True

Question 3

Personal shopping value (PSV) is the overall objective worth of a shopping activity considering all associated costs and benefits.

Answer 3

False

Question 4

Periodical cycle refers to the rhythm of the human body that varies with the time of day.

Question 5

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Question 6

Epistemic shopping activities are oriented toward a specific, intended purchase or purchases.

Question 7

Advertisers love to feature their "advertime" during the 8pm to 10 pm prime time hours. This is the time when most people watch television and will be most receptive to messages.

Question 8

The challenge for those who sell seasonal products is to position the product more as an everyday option.

Question 9

Time pressure is represented by an urgency to act based on some real or self-imposed deadline.

Question 10

Situational influences can be classified into one of two categories: utilitarian and hedonic.

Question 11

A physical store is necessary for shopping to take place.

Question 12

The two types of shopping activities are utilitarian shopping and hedonic shopping.

Question 13

Shopping occurs in situations that are not easily controlled by a consumer and often not by the marketer either.

Question 14

The term situational factors is sometimes used to refer to situational characteristics related to time.

Question 15

Impulsive shopping provides the highest hedonic value to consumers.

Question 16

Shopping is the set of value-producing consumer activities that directly increase the likelihood that something will be purchased.

Question 17

Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations.

Question 18

Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

Question 19

Seasonality refers to regularly occurring conditions that vary with the time of year.

Question 20

Situational influences change the desirability of consuming things but don't change the value of these things.

Question 21

Impulse purchasing is synonymous with unplanned purchasing behaviour.

Question 22

Foreground music is music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment.

Question 23

Sensation is a term that refers to humans' physical and psychological processing of smells.

Question 24

Background music is music played below the recognition threshold that would make it perceptible to consumers but still influential.

Question 25

Impulsive consumer acts are characterized by situational memory, utilitarian orientation, and spontaneity.

Question 26

Pop music used in the background contributes to discount store perceptions.

Question 27

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are using positioning that emphasizes affective quality.

Question 28

Compared to compulsive consumer behaviour, impulsive consumer behaviour seems to be uncontrollable.

Question 29

Synergy refers to how consistent the elements of an environment are with each other.

Question 30

Consumers with a low capacity to self-regulate are referred to as externally-oriented.

Question 31

The hedonic quality represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place.

Question 32

Impulsive acts are usually spontaneous but involve long-term feelings of liberation.

Question 33

Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on the functional quality of a retail store.

Question 34

Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

Question 35

Consumer self-restraint refers to the tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions.

Question 36

In consumer behaviour, atmospherics refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment.

Question 37

Retail quality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Question 38

Compulsive consumer behaviour is harmful.

Question 39

Fit refers to how appropriate the elements of an environment are for a given environment.

Question 40

Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

Question 41

The mood that consumers bring to the shopping environment can exaggerate the actual experience.

Question 42

Research has found that consumers who perceive a product in a predominantly red background tend to think the product is of higher quality.

Question 43

The term antecedent conditions refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment.

Question 44

Around 2:00 in the afternoon, Jay gets tired and takes a nap. Which concept explains why Jay's energy level varies with the time of day?

A) circadian cycle
B) sleep-wake cycle
C) seasonality cycle
D) lunar cycle

Question 45

Advertisers love to feature their advertisements during the 8pm to 10 pm prime time viewing hours. This is the time when most people watch television and will be most receptive to their ads. Which term refers to the practice of running advertisements primarily at times when customers will be most receptive to the messages?

A) advertiming
B) flighting
C) recency
D) circadian cycle

Question 46

A fearful consumer will tend to buy more but enjoy the experience less.

Question 47

Susan's daughter's birthday party is about to start in an hour and Susan is still at the store buying party favours and decorations. She really wanted this party to be special for her daughter, but she didn't have time to shop around for the perfect items so she purchased what was available. Which temporal factor is influencing Susan's purchase?

A) circadian rhythm
B) seasonality
C) time pressure
D) time of day

Question 48

A consumer's buying power means his or her annual income.

Question 49

Which term refers to situational characteristics related to time?

A) temporal factors
B) sequential factors
C) seasonal factors
D) epistemic factors

Question 50

Which term refers to regularly occurring conditions that vary with the time of year?

A) temporal factors
B) circadian cycle
C) sequentially
D) seasonality

Question 51

It's RRSP season-that time of year when people put some money aside and save for their future by buying RRSPs. Which temporal factor is influencing these purchases?

A) circadian cycle
B) planting cycle
C) climatic conditions
D) seasonality

Question 52

Which of the following is NOT a situational influence?

A) time
B) enduring involvement
C) place
D) conditions

Question 53

What is the term for the rhythm of our bodies that varies with the time of day?

A) biorhythms
B) sleep-wake cycle
C) biometrics
D) circadian cycle

Question 54

Mental budgeting is simply a memory accounting for recent spending.

Question 55

Generally, budgeting is associated with frugality.

Question 56

Which of the following is represented by an urgency to act based on some real or self-imposed deadline?

A) circadian rhythm
B) expiration
C) time pressure
D) epistemic pressure

Question 57

Consumers often make social comparisons when encountering a salesperson in a store.

Question 58

Crowding actually exerts a non-linear effect on consumers, with a mild degree of crowding producing the most positive outcomes.

Question 59

The social environment includes the other customers and employees in a service or shopping environment.

Question 60

Which term refers to things that influence consumers that are independent of enduring consumer, brand, or product characteristics?

A) temporary influences
B) tangential influences
C) interactive influences
D) situational influences

Question 61

Cindy loves to give back to her community. She especially enjoys giving donations to her favourite charities and nonprofit organizations at Christmas time because it is personally gratifying. Which type of shopping value does Cindy receive?

A) utilitarian
B) hedonic
C) experiential
D) complete

Question 62

What is the set of value-producing consumer activities that directly increase the likelihood something will be purchased?

A) marketing
B) shopping
C) consumer self-regulation
D) affect transferral

Question 63

What is experienced by shoppers who receive gratification just from doing the activity of shopping?

A) utilitarian shopping value
B) experiential shopping value
C) affective shopping value
D) hedonic shopping value

Question 64

A consumer is thinking about purchasing a new computer, so she searches the Internet to compare brands and visits stores such as Best Buy. Which activity is this consumer performing?

A) consumption
B) self-regulation
C) affect transferral
D) shopping

Question 65

Spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate self-fulfillment are representative of which type of shopping?

A) epistemic
B) experiential
C) impulsive
D) habitual

Question 66

Which statement best describes epistemic shopping?

A) It involves activities oriented toward acquiring knowledge about products.
B) It involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling.
C) It results in impulse purchases.
D) It creates affective shopping value.

Question 67

Melanie went to Costco to purchase a gift for her mother for Mother's Day and ended up buying a $100 headset, as well as perfume for her mother. She didn't intend to purchase the headset, but the price for the branded headset was a definite bargain. In addition to acquiring the gift for her mother, which other type of shopping did Melanie engage in?

A) epistemic
B) impulsive
C) utilitarian
D) affective

Question 68

No name Retailers like No Frills or Price Chopper specialize in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees. What are they positioning their stores on?

A) affective quality
B) hedonic quality
C) legitimate quality
D) functional quality

Question 69

Which term refers to the practice of companies running commercials for sleep medication during the middle of the night?

A) pulsing
B) advertiming
C) circadian cycle
D) epistemic scheduling

Question 70

Which of the following is NOT a type of shopping activity?

A) epistemic shopping
B) acquisitional shopping
C) hedonic shopping
D) impulsive shopping

Question 71

Which type of shopping involves activities oriented toward a specific, intended purchase or purchases?

A) experiential
B) utilitarian
C) end-state
D) acquisitional

Question 72

Betsy got all of her kids' school supplies at Walmart. Which type of shopping value did Betsy most likely receive by getting her shopping task completed successfully?

A) utilitarian
B) hedonic
C) epistemic
D) experiential

Question 73

Which type of shopping is recreationally oriented to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling?

A) affective
B) experiential
C) epistemic
D) impulsive

Question 74

Claire and her friends go to the mall every weekend. They really don't purchase much, but they like the recreation the outing provides. Which type of shopping activity is this?

A) acquisitional
B) epistemic
C) experiential
D) impulsive

Question 75

Which term refers to the overall subjective worth of a shopping activity considering all associated costs and benefits?

A) utilitarian shopping value (USV)
B) hedonic shopping value (HSV)
C) acquisitional shopping value (ASV)
D) personal shopping value (PSV)

Question 76

Marian's shopping activities are focused on purchasing new basketball for her son. She decides to walk into Foot Locker and purchase him a new pair of Air Jordan high tops. Which type of shopping is Marian doing?

A) acquisitional
B) epistemic
C) experiential
D) hedonic

Question 77

Around which quality does Walmart position itself when it claims it is the low-price leader?

A) legitimate
B) verifiable
C) functional
D) affective

Question 78

Which type of shopping value represents the worth obtained because some shopping task or job is completed successfully?

A) hedonic
B) epistemic
C) acquisitional
D) utilitarian

Question 79

Which shopping activity is most likely to lead to high utilitarian value?

A) acquisitional
B) impulsive
C) experiential
D) end-state

Question 80

Jim and his wife went to Best Buy to learn about HDTVs. They are not ready to purchase one yet, and they just want to acquire more knowledge about this product. Which type of shopping activity is this?

A) acquisitional
B) epistemic
C) experiential
D) informational