Question 1

Experiential shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling.

Accepted Answer

Experiential shopping aims to provide more than just a transactional exchange; it provides an experience that appeals to consumers' emotions and desires. These experiences can include interactive displays, immersive environments, entertainment, and more, with the goal of creating a memorable and engaging shopping experience.

Question 2

Outshopping is an experiential shopping activity.

Accepted Answer

Outshopping refers to shopping in a location or store that is different from one's usual shopping destination, and is usually considered as an experiential shopping activity where the focus is more on the overall experience rather than just the act of purchasing products.

Question 3

Personal shopping value (PSV) is the overall objective worth of a shopping activity considering all associated costs and benefits.

Accepted Answer

Personal shopping value (PSV) is the overall subjective worth of a shopping activity considering all associated costs and benefits.

Question 4

Periodical cycle refers to the rhythm of the human body that varies with the time of day.

Accepted Answer

This is the circadian cycle.

Question 5

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Accepted Answer

Utilitarian shopping value is focused on the practical benefits or outcomes of a shopping activity, such as meeting basic needs or solving a particular problem. It is not based on personal gratification or enjoyment of the activity itself. This stands in contrast to hedonic shopping value, which is based on the emotional and sensory experiences associated with shopping.

Question 6

Epistemic shopping activities are oriented toward a specific, intended purchase or purchases.

Accepted Answer

This is acquisitional shopping.

Question 7

Advertisers love to feature their "advertime" during the 8pm to 10 pm prime time hours. This is the time when most people watch television and will be most receptive to messages.

Accepted Answer

This statement is true. Advertisers aim to reach the largest audience possible, and the prime time hours of 8pm to 10pm are when television viewership is typically at its highest. Therefore, advertisers often feature their advertisements during these hours to maximize their reach and impact.

Question 8

The challenge for those who sell seasonal products is to position the product more as an everyday option.

Accepted Answer

Seasonal products can have limited demand during off-seasons, so it is beneficial for sellers to position them as products that can be used or consumed year-round.

Question 9

Time pressure is represented by an urgency to act based on some real or self-imposed deadline.

Accepted Answer

Time pressure refers to the sense of urgency or need to act quickly due to a deadline, whether it is imposed externally or self-imposed.

Question 10

Situational influences can be classified into one of two categories: utilitarian and hedonic.

Accepted Answer

Situational influences can be classified into one of three categories: time, place, and conditions.

Question 11

A physical store is necessary for shopping to take place.

Accepted Answer

Shopping can take place online through various e-commerce websites where customers can purchase products without physically visiting a store.

Question 12

The two types of shopping activities are utilitarian shopping and hedonic shopping.

Accepted Answer

Utilitarian and hedonic are types of shopping value. There are four types of shopping activities: acquisitional, epistemic, experiential, and impulsive.

Question 13

Shopping occurs in situations that are not easily controlled by a consumer and often not by the marketer either.

Accepted Answer

Shopping can happen in various situations such as during an unexpected visit to a store or while browsing online, where the environment is not completely in the control of the consumer or the marketer.

Question 14

The term situational factors is sometimes used to refer to situational characteristics related to time.

Accepted Answer

The term usually used to describe situational characteristics related to time is temporal factors.

Question 15

Impulsive shopping provides the highest hedonic value to consumers.

Accepted Answer

Experiential shopping provides the highest hedonic value.

Question 16

Shopping is the set of value-producing consumer activities that directly increase the likelihood that something will be purchased.

Accepted Answer

Shopping involves a set of activities aimed at increasing the likelihood of purchasing a product or service. These activities may include researching products, comparing prices, reviewing product features and benefits, trying the product, and more. Ultimately, the goal of shopping is to acquire a product that provides value to the consumer.

Question 17

Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations.

Accepted Answer

Consumers experiencing time pressure are more likely to rely on simple choice heuristics than are those in less-tense situations.

Question 18

Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

Accepted Answer

Situational influences can include factors such as the physical environment, social setting, time constraints, and mood, among others. They are not related to enduring factors like consumer personality or brand reputation.

Question 19

Seasonality refers to regularly occurring conditions that vary with the time of year.

Accepted Answer

Seasonality refers to patterns or fluctuations that happen in a regular and predictable manner according to the different seasons of the year.

Question 20

Situational influences change the desirability of consuming things but don't change the value of these things.

Accepted Answer

Situational influences can also change the value.

Quiz 11: Consumers in Situations