Question 1

Cognitive psychology is helpful in understanding how consumers process information from marketing communications such as advertisements.

Accepted Answer

Cognitive psychology focuses on how people perceive, process, and remember information. Marketing communications like advertisements aim to capture the attention of the consumers and persuade them to take certain actions. By understanding how consumers process and remember information, marketers can create more effective advertisements. Therefore, cognitive psychology is helpful in understanding how consumers process information from marketing communications like advertisements.

Question 2

Benefits are the only result of consumption.

Accepted Answer

Consumption can also have negative consequences such as health problems, environmental concerns, and financial burdens.

Question 3

The final step in the consumption process is satisfaction.

Accepted Answer

The final step in the consumption process is value.

Question 4

Consumer behaviour represents the process by which goods, services, or ideas are used and transformed into value.

Accepted Answer

The answer of Consumer behaviour represents the process by which...

Question 5

Consumer behaviour is the set of value-seeking activities that take place as people go about addressing needs.

Accepted Answer

Consumer behaviour refers to the various actions that individuals undertake in their search for products and services to satisfy their needs, which includes activities such as information gathering, decision-making, purchase, consumption and post-consumption evaluation. Therefore, the statement is true.

Question 6

Costs involve more than just the price of the product.

Accepted Answer

Costs also include expenses such as shipping, handling, taxes, maintenance, repairs, and disposal. Additionally, costs can also include intangible factors such as the time and effort required to research and compare different options, as well as the potential risks and consequences of making a poor purchasing decision.

Question 7

Consumer behaviour focuses primarily on the study of groups of people within a society.

Accepted Answer

Consumer behaviour focuses primarily on the study of individuals or households and their decision-making processes regarding the acquisition, consumption, and disposal of goods, services, and ideas. While culture and societal factors may influence individual behaviour, the focus is on individual behaviour rather than groups within a society.

Question 8

Consumer behaviour can be thought of as the actions, reactions, and consequences that take place as the consumer goes through a decision-making process, reaches a decision, and then uses the product.

Accepted Answer

Consumer behaviour involves the entire process of decision-making, including the actions, reactions, and consequences that occur both before and after a purchase is made.

Question 9

The basic consumption process begins with the consumer recognizing that he or she wants something new.

Accepted Answer

The consumption process begins with the recognition of a need.A want is a specific desire that spells out a way a consumer can go about addressing a recognized need.

Question 10

While consumer behaviour refers to human thought and action, it is not considered a field of study.

Accepted Answer

Consumer behaviour is a well-established field of study within the broader field of marketing. It involves the study of how individuals and organizations make decisions to purchase, use, and dispose of products, services, ideas, or experiences. The field draws on insights and methods from psychology, sociology, anthropology, economics, and other social and behavioural sciences to understand and explain human behaviour in the marketplace.

Question 11

An exchange is the acting out of a decision to give something up in return for something of equal value.

Accepted Answer

Something is given up in return for something of greater value.

Question 12

Anthropology focuses on the thoughts, feelings, and behaviours that people have as they interact with other people.

Accepted Answer

Anthropology is the study of human societies, cultures, and their development, while the focus on thoughts, feelings, and behaviors in interactions is more aligned with psychology.

Question 13

Psychology is the study of human reactions to their environment.

Accepted Answer

Psychology is the study of behavior and mental processes, including thoughts, emotions, and cognitive processes that influence behavior. It includes the study of how humans react to their environment, as well as how their environment can affect their behavior and mental health.

Question 14

Marketing's roots in economics are evident in the production and distribution of goods.

Accepted Answer

Marketing involves identifying the needs and wants of consumers, but it also involves the production and distribution of goods, which are at the core of economic activity. Economic principles such as supply and demand, pricing, and market competition all play a role in marketing strategy.

Question 15

Marketing activities include the production, promotion, pricing, and distribution of goods, services, ideas, and experiences that provide value for consumers and other stakeholders.

Accepted Answer

This statement accurately describes the various components of marketing activities.

Question 16

An understanding of consumer behaviour can mean better business for companies, better public policy for governments, and a better life for individuals.

Accepted Answer

Understanding consumer behaviour can help companies create effective marketing strategies, improve products and services, and ultimately increase profits. Governments can use insights from consumer behaviour to create policies that better protect consumers and promote economic growth. Individuals can benefit from understanding their own behaviour, making more informed purchasing decisions, and avoiding scams and other harmful practices. Therefore, understanding consumer behaviour can lead to better outcomes for all parties involved.

Question 17

The sub-disciplines of psychology that are highly relevant to consumer behaviour are social psychology and experimental psychology.

Accepted Answer

The answer of The sub-disciplines of psychology that are highly...

Question 18

Consumer behaviour has family roots in other disciplines such as economics, anthropology, and psychology.

Accepted Answer

Consumer behaviour is a multidisciplinary field that draws on knowledge from different branches of social sciences such as economics, anthropology, psychology, sociology, and marketing.

Question 19

Consumer behaviour, as a field of study, is a very young field.

Accepted Answer

Consumer behaviour as a discipline emerged in the 1960s and has continued to evolve and develop since then. It is considered a relatively young field compared to other social sciences such as psychology and sociology.

Question 20

The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.

Accepted Answer

The basic consumption process does involve a consumer assessing the costs and benefits associated with a choice, so the statement is true.

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