The production concept holds that consumers will favor products that are ________ and highly ________, and therefore management should focus on production and distribution efficiency.

Question

Quizplus · Accepted Answer

The production concept emphasizes on the availability and affordability of products, which means that products should be readily available and sold at an affordable price. It is based on the assumption that consumers will always choose products that are easily accessible and priced low, which is why management focuses on production and distribution efficiency.

The Production Concept Holds That Consumers Will Favor Products That