Describe each of the five marketing management orientations and identify which of these appears to be best for society.
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Q27: The practical definition of a marketing manager
Q28: The two main industries that comprise what
Q29: The production concept holds that consumers will
Q30: The selling concept holds that consumers will
Q31: "Quality" could be defined as the features
Q33: The _ describes a channel that stretches
Q34: There is no current evidence to suggest
Q35: During recessions or oil shortages people rarely
Q36: Under the product concept, marketing strategy focuses
Q37: In choosing among products, the guiding principle
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