A paid form of nonpersonal communications, about an organization, its products, or its activities that is transmitted through a mass medium to a target audience is called
A) personal selling.
B) advertising.
C) direct marketing.
D) sales promotion.
Correct Answer:
Verified
Q2: If the product is a new complex
Q3: Identify a nonpersonal form of communication that
Q5: The nonpersonal promotional effort for a new
Q6: Which of the following is not true
Q7: Marketers create positive and distinct images through
A)
Q8: Positive images can create value for customers
Q9: Which of the following is a personal
Q10: All of the following are important goals
Q11: The promotion mix of which of the
Q13: _ is becoming an important goal of
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