A furniture manufacturer sells sofas in the broad price range of $500 to $10,000. The sofas can be customized to fit into small urban efficiency apartments or large suburban dwellings with huge family rooms. What kind of segmentation bases would the furniture manufacturer be most likely using?
A) Benefit and source loyalty
B) Geographic and demographic
C) Psychographic and geographic
D) Person/situation and attributes desired

Question

Quizplus · Accepted Answer

Demographic segmentation uses income as a basis for segmentation.

A Furniture Manufacturer Sells Sofas in the Broad Price Range