Consumers who buy from the Crossing Pointe retail catalog are described as between the ages of 35 and 50, with average incomes of more than $50,000, and buy on average $95 worth of merchandise with each order they place with the retailer. What segmentation bases are being described here?
A) Social and demographic
B) Behavior and geodemographic
C) Person/situation
D) Demographic and behavior
Correct Answer:
Verified
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