Which of the following statements accurately describes what demographers are calling the "boom-boom effect"?
A) Consumers are demanding more "bang for their buck."
B) Baby boomers still rule the marketplace.
C) Generation Y and their concern about environmental issues will dominate the market in the future.
D) Products that appeal to 21-year-olds also appeal to baby boomers.
E) Companies must gain success quickly.

Question

Quizplus · Accepted Answer

The "boom-boom effect" refers to the trend that products or marketing campaigns that appeal to young adults (generally, 21-year-olds) also appeal to baby boomers, leading to increased sales for those products.

Which of the Following Statements Accurately Describes What Demographers Are