According to the VALS segmentation framework, consumers primarily motivated by ideals are guided by ________.
A) knowledge
B) social activity
C) products that demonstrate success to their peers
D) variety
E) risk

Question

Quizplus · Accepted Answer

Consumers primarily motivated by ideals are driven by knowledge, principles, and beliefs. They are motivated by a desire for self-expression, social responsibility, and a sense of belonging. They seek products and services that align with their values and beliefs.

According to the VALS Segmentation Framework, Consumers Primarily Motivated by Ideals