According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers

Question

Quizplus · Accepted Answer

Innovators are described by the VALS segmentation system as successful, sophisticated, and active individuals with high self-esteem, who prefer upscale, niche-oriented products and services, reflecting their cultivated tastes.

According to the VALS Segmentation System, ________ Are Successful, Sophisticated