According to the VALS segmentation system, ________ are successful, goal-oriented people who focus on career and family. They favor premium products that demonstrate success to their peers.
A) Thinkers
B) Innovators
C) Achievers
D) Believers
E) Experiencers

Question

Quizplus · Accepted Answer

The VALS segmentation system defines "Achievers" as individuals who prioritize personal and professional success and value high-quality, status-oriented products that demonstrate their success to others. This aligns with the description given in the question, which emphasizes a focus on career and family, as well as a preference for premium products that signal success to peers.

According to the VALS Segmentation System, ________ Are Successful, Goal-Oriented