Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies.
A) win-back
B) retention
C) defection
D) sell-out
E) recuperation

Question

Quizplus · Accepted Answer

Win-back strategies are specifically designed to reactivate customers who have become inactive or dropped out. Retention strategies are more focused on preventing customers from leaving in the first place, while defection refers to the actual act of a customer leaving. Sell-out and recuperation are not typically used terms in this context.

Some Customers Inevitably Become Inactive or Drop Out