________ marketing is the practice of sending messages only when consumers express a willingness to become more involved with the brand.
A) Relationship
B) Permission
C) Cause
D) Defensive
E) Horizontal

Question

Quizplus · Accepted Answer

Permission marketing is a practice where messages are sent only to individuals who have "given permission" for the brand to contact them. This means that the individuals have shown an interest or willingness to engage with the brand in some way, such as signing up for a newsletter or following them on social media. By obtaining their consent, the brand can send more targeted messages and avoid spamming individuals who are not interested.

________ Marketing Is the Practice of Sending Messages Only When