________ focuses on the analysis of individual data on prospects and customers to develop marketing strategies to acquire and retain customers and drive customer behavior.
A) Permission marketing
B) Customer value management
C) Behavioral targeting
D) Customer relationship management
E) Terminal marketing

Question

Quizplus · Accepted Answer

Customer value management focuses on analyzing individual data on prospects and customers to develop strategies for acquiring, retaining, and influencing customer behavior.

________ Focuses on the Analysis of Individual Data on Prospects