The primary purpose of ________ is to identify the range of possible brand associations in consumers' minds.
A) experimental research
B) dashboarding
C) laddering
D) semantic differentials
E) word associations

Question

Quizplus · Accepted Answer

Word associations is a research technique that presents respondents with a brand name or concept and asks them to provide the first word that comes to mind. The purpose is to identify the range of possible brand associations in consumers' minds. These associations can be positive, negative, or neutral and can help marketers understand how to position and promote the brand.

The Primary Purpose of ________ Is to Identify the Range