A ________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.
A) marketing metric
B) marketing channel system
C) marketing decision support system
D) marketing research system
E) database management system

Question

Quizplus · Accepted Answer

The definition given in the question describes a marketing decision support system (DSS). Marketing metrics refer to specific measurements of marketing performance, marketing channel systems refer to the various channels through which marketing messages are delivered, marketing research systems focus on gathering information through research methods, and database management systems are tools for organizing and managing data. Only the marketing decision support system encompasses all the elements described in the definition given.

A ________ Has Been Defined as a Coordinated Collection of Data