Which of the following is a disadvantage of using magazines as an advertising medium?
A) low geographic and demographic selectivity
B) long ad purchase lead time
C) low-quality reproduction
D) small "pass-along" readership
E) lack of credibility

Question

Quizplus · Accepted Answer

One disadvantage of using magazines as an advertising medium is the long ad purchase lead time, which can make it difficult for advertisers to quickly respond to changes in the market or their target audience.

Which of the Following Is a Disadvantage of Using Magazines