What is the gross rating points (GRP) for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?
A) 10
B) 15
C) 160
D) 240
E) 360

Question

Quizplus · Accepted Answer

GRP = Reach x Frequency x Impact 
Reach = 60% 
Frequency = 4 
Impact = 1.5 
GRP = 60% x 4 x 1.5 = 3.6 x 100 = 360 
Therefore, the GRP for the media schedule is 360. The closest option is D, which is the correct answer.

What Is the Gross Rating Points (GRP) for a Media