Which of the following is an advantage of using radio as an advertising medium?
A) higher attention than television
B) standardized rate structures
C) long duration of ad exposure
D) high quality reproduction
E) high geographic selectivity

Question

Quizplus · Accepted Answer

Radio offers high geographic selectivity, meaning that advertisers can target specific regions or markets. This can be advantageous for businesses with a local focus or those looking to reach a specific demographic in a particular area. The other options listed are not necessarily advantages of radio as they can also apply to other advertising mediums or are not universally true.

Which of the Following Is an Advantage of Using Radio