Flighting as an advertising timing pattern is most useful when ________.
A) purchase cycle is rather frequent
B) substantial advertising budget is available
C) items are seasonal
D) tightly defined buyer categories exist
E) there are expanding market situations

Question

Quizplus · Accepted Answer

Flighting is most useful when items are seasonal, as it allows advertisers to concentrate their efforts during peak buying periods and save on costs during slower periods.

Flighting as an Advertising Timing Pattern Is Most Useful When