Under which of the following conditions is the reach of media the most important factor in media selection?
A) when introducing frequently purchased brands
B) when going into a defined target market
C) when launching extensions of well-known brands
D) when there are strong competitors to a brand
E) when there is high consumer resistance to the product

Question

Quizplus · Accepted Answer

When launching extensions of well-known brands, the reach of media is the most important factor in media selection because it is important to reach as many people as possible to create awareness of the new product.

Under Which of the Following Conditions Is the Reach of Media