Which of the following is a disadvantage of using outdoor media for advertising?
A) low flexibility
B) low repeat exposure
C) limited audience selectivity
D) high costs
E) greater competition

Question

Quizplus · Accepted Answer

Outdoor media, such as billboards and transit signs, often target a broad audience rather than allowing advertisers to select a specific demographic, leading to limited audience selectivity.

Which of the Following Is a Disadvantage of Using Outdoor