In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period?
A) concentration
B) pulsing
C) flighting
D) continuity
E) frequency capping

Question

Quizplus · Accepted Answer

Continuity advertising timing pattern refers to a steady and consistent stream of advertising exposures throughout a given period. Therefore, exposures appear evenly throughout the period.

In Which of the Following Types of Advertising Timing Patterns