Which of the following types of advertising timing patterns calls for spending all advertising dollars in a single period?
A) frequency capping
B) flighting
C) concentration
D) pulsing
E) continuity

Question

Quizplus · Accepted Answer

Concentration refers to the advertising strategy of spending all advertising dollars in a single period, focusing the marketing efforts intensely rather than spreading them out over time. This can be effective for product launches, seasonal products, or specific campaigns.

Which of the Following Types of Advertising Timing Patterns Calls