________ is an advertising timing pattern that calls for advertising during a certain period, followed by a period with no advertising, followed by a second specific period of advertising activity.
A) Pulsing
B) Continuity
C) Flighting
D) Concentration
E) Frequency capping

Question

Quizplus · Accepted Answer

Flighting is an advertising strategy that involves scheduling advertising campaigns during peak times and then taking a break before starting another round of advertising. This pattern allows for concentrated efforts during specific periods, followed by periods of no advertising activity, which can be useful for budget management and targeting specific times when the audience is most receptive.

________ Is an Advertising Timing Pattern That Calls for Advertising