Reach of an advertising message is most important when launching new products, flanker brands, extensions of well-known brands, or infrequently purchased brands.

Name: Reach of an advertising message is most important when launching new products, flanker brands, extensions of well-known brands, or infrequently purchased brands.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Reach is important for these types of products because they need to quickly generate awareness and interest among a broad audience in order to be successful.

Reach of an Advertising Message Is Most Important When Launching