Which of the following consumer promotion tools involves using one brand to advertise another noncompeting brand?
A) tie-in promotion
B) frequency programs
C) specialty advertising
D) cross-promotion
E) patronage awards

Question

Quizplus · Accepted Answer

Cross-promotion involves using one brand to advertise another noncompeting brand. Tie-in promotions involve offering two products together at a special price, frequency programs reward customers for making multiple purchases, specialty advertising involves giving away promotional items with the company logo, and patronage awards reward customers for their loyalty with discounts or exclusive offers.

Which of the Following Consumer Promotion Tools Involves Using One