The first phase of the value creation and delivery sequence is ________ the value that represents the "homework" marketing must do before any product exists.
A) choosing
B) providing
C) communicating
D) considering
E) acquiring

Question

Quizplus · Accepted Answer

Choosing the value is the first phase in the value creation and delivery sequence, where marketers identify and define the benefits that the product will offer, essentially doing their "homework" before the product exists.

The First Phase of the Value Creation and Delivery Sequence