The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.
A) developing
B) positioning
C) communicating
D) reversing
E) researching

Question

Quizplus · Accepted Answer

The last step in the value creation and delivery sequence is communicating the value. This is where the sales force, sales promotion, advertising, and other communication tools announce and promote the product, informing potential customers about its benefits and unique features.

The Last Step in the Value Creation and Delivery Sequence