________ management allows the company to discover who its target markets are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities.
A) Network
B) Supply chain
C) Marketing
D) Customer relationship
E) Total quality

Question

Quizplus · Accepted Answer

Customer relationship management is specifically designed to help companies understand their customers' behaviors, preferences, and needs. This, in turn, allows companies to respond effectively to customer opportunities, building stronger relationships with their target markets. Network, supply chain, marketing, and total quality management are all important, but they are not as closely tied to understanding and responding to customer needs.

________ Management Allows the Company to Discover Who Its Target