Which of the following is best described as a market-oriented business definition?
A) Missouri-Pacific Railroad: We run a railroad.
B) Xerox: We make copying equipment.
C) Standard Oil: We sell gasoline.
D) Encyclopedia Britannica: We distribute information.
E) Columbia Pictures: We make movies.

Question

Quizplus · Accepted Answer

A market-oriented business definition focuses on the needs of the customer rather than the product itself. "We distribute information" (D) emphasizes the service provided to meet customer needs, rather than focusing solely on the product.

Which of the Following Is Best Described as a Market-Oriented