According to the dynamic process model, two different types of expectations have opposite effects on perceptions of service quality. One of these is that ________ overall service quality.
A) increasing customer expectations of what the firm will deliver improve the perceptions of
B) increasing customer expectations of what the firm will deliver decrease the perceptions of
C) decreasing customer expectations of what the firm should deliver decrease the perceptions of
D) decreasing customer expectations of what the firm will deliver improve the perceptions of
E) increasing customer expectations of what the firm should deliver improve the perceptions of

Question

Quizplus · Accepted Answer

Increasing customer expectations of what the firm will deliver improve the perceptions of overall service quality.

According to the Dynamic Process Model, Two Different Types of Expectations