When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the ________ equity.
A) private
B) brand
C) payment
D) customer-service
E) product-service

Question

Quizplus · Accepted Answer

Payment equity refers to the perceived fairness of the price of a product or service in relation to its perceived value.

When Customers Calculate the Perceived Economic Benefits of a Continuously