A customer judges a product offering by three basic elements: product features and quality, services mix and quality, and ________.
A) performance
B) utility
C) tangibility
D) price
E) availability

Question

Quizplus · Accepted Answer

The third basic element that a customer judges a product offering by is price. Customers take into consideration the value they will receive in relation to the price they pay for the product or service.

A Customer Judges a Product Offering by Three Basic Elements