Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.
A) product class
B) product-type
C) need-family
D) product-family
E) product-line

Question

Quizplus · Accepted Answer

The product-line level of the product hierarchy groups similar products within a specific category. In this case, Campbell Soups is marketing its soups by featuring the company name first, then the soup variety, which indicates that they are using the product-line level to differentiate their various types of soups.

Using the ________ Level of the Product Hierarchy to Market