A product line can also be lengthened by adding more items within the present range. There are several motives for line filling. Which of the following is one of them?
A) responding to senior management wishes
B) responding to consumer wishes
C) reaching for incremental profits
D) reaching for incremental capacity
E) responding to sales-force demands

Question

Quizplus · Accepted Answer

Line filling is often done to reach for incremental profits. By adding more items within the present range, companies can cater to a wider range of consumer preferences and increase their overall sales and profits.

A Product Line Can Also Be Lengthened by Adding More