Companies normally develop ________ rather than single products and require sellers to establish perceived quality differences between price steps within it.
A) product mix
B) captive products
C) product lines
D) optional products
E) average products

Question

Quizplus · Accepted Answer

Companies develop product lines, which are a group of related products that share similar features and functions, in order to offer customers a range of choices at different price points. This requires sellers to establish perceived quality differences between the various products within the product line.

Companies Normally Develop ________ Rather Than Single Products and Require