Which of the following factors is one of the contributors to the growing use of packaging as a marketing tool?
A) consumption aid
B) consumer affluence
C) consumer influence
D) conformance qualities
E) brand identification

Question

Quizplus · Accepted Answer

Consumer affluence refers to the increase in wealth of consumers which enables them to buy more products. As a result, companies use packaging as a way to differentiate their products from competitors and to attract consumers to purchase their products. With consumers having more disposable income, companies recognize that they can capitalize on this by investing in packaging as a marketing tool.

Which of the Following Factors Is One of the Contributors