Question 1

Describe frontal attack as a general market-challenger attack strategy.

Accepted Answer

The answer of Describe frontal attack as a general market-challenger...

Question 2

Assume that you are the marketing manager of a firm that manufactures athletic shoes. How will you launch an encirclement attack on your competitor?

Accepted Answer

The answer of Assume that you are the marketing manager...

Question 3

Aron, a company manufacturing snack food and soft drinks, replicates its product taste and packaging from Lay's, a market leader in snack food industry. Later, it sells these imitated products on the black market. This is an example of ________.

Accepted Answer

This is an example of counterfeiting, which is replicating and selling a product without authorization, usually with the intention of deceiving the consumer into believing it is genuine.

Question 4

How can a firm choose a specific attack?

Accepted Answer

The answer of How can a firm choose a specific...

Question 5

As a market follower strategy, the ________ duplicates the leader's product and packages and sells it on the black market or through disreputable dealers.

Accepted Answer

The counterfeiter strategy involves duplicating the leader's product and packaging it to sell through illegal channels. This is different from the other options, which involve creating a similar product or adapting to the market.

Question 6

Describe the four broad strategies often employed by market followers to meet their competitors.

Accepted Answer

The answer of Describe the four broad strategies often employed...

Question 7

Tasteeos, Fruit Rings, and Corn Flakes sell for nearly $1 a box less than leading cereal brands. Which market follower strategy is being employed by the cereal manufacturer?

Accepted Answer

The answer of Tasteeos, Fruit Rings, and Corn Flakes sell...

Question 8

As a market follower, the ________ may choose to sell to different markets, but often it grows into a future challenger.

Accepted Answer

Adapters often start as market followers by taking existing products and improving them or adapting them for different markets or niches. Over time, as they build their capabilities and market presence, they can grow into future challengers to the leading firms.

Question 9

Pepsi used flank attacks when it launched Aquafina nationally (before Coca-Cola's launch of Dasani); purchased orange juice giant Tropicana in 1998; and purchased the owner of Gatorade sports drink in 2000.

Accepted Answer

The answer of Pepsi used flank attacks when it launched...

Question 10

What is a guerilla attack?

Accepted Answer

The answer of What is a guerilla attack?...

Question 11

Amani, a company that manufactures cloth for suits, strives to be equal to Armani in product design, brand name, and product packaging. This is an example of ________.

Accepted Answer

The answer of Amani, a company that manufactures cloth for...

Question 12

The marketing manager of a firm that manufactures cotton cloth has chosen the bypass attack as a means of responding to an industry leader. How will the manager go about launching this type of attack?

Accepted Answer

The answer of The marketing manager of a firm that...

Question 13

The ________ copies some things from the leader but differentiates on packaging, advertising, pricing, or location.

Accepted Answer

An imitator is a company that copies some aspects of the leader but tries to differentiate themselves in some way, such as through packaging, advertising, pricing, or location. They are not necessarily trying to deceive customers with counterfeit products, but rather using a similar strategy as the market leader.

Question 14

As a market follower strategy, the ________ emulates the leader's products, name, and packaging, with slight variations.

Accepted Answer

A cloner emulates the leader's products, name, and packaging, with slight variations, making it a market follower strategy.

Question 15

As a(n) ________, BurgerJacks, a fast food chain selling low-price burgers, has differentiated itself by setting up base in a market not yet exploited by McDonald's.

Accepted Answer

The answer of As a(n) ________, BurgerJacks, a fast food...

Question 16

In his article, "Innovative Imitation," Theodore Levitt argues that ________.

Accepted Answer

Levitt argues that imitation can be just as profitable as innovation if done correctly, and that companies should focus on improving and refining existing products rather than constantly trying to create something entirely new. He also emphasizes the importance of understanding the needs and desires of consumers in order to imitate effectively.

Question 17

Guerrilla attacks consist of small, intermittent attacks, conventional and unconventional, including selective price cuts, intense promotional blitzes, and occasional legal action.

Accepted Answer

Guerrilla attacks are indeed small, intermittent attacks that can take various forms, including unconventional and conventional tactics such as selective price cuts, intense promotions, legal action, and others.

Question 18

The TelePizza chain, which operates in Europe and Latin America, has copied Domino's service model but maintains differentiation in terms of location. TelePizza is an example of a(n) ________.

Accepted Answer

The answer of The TelePizza chain, which operates in Europe...

Question 19

Encirclement attempts to capture a wide slice of territory by launching a grand offensive on several fronts.

Accepted Answer

Encirclement involves attacking from multiple directions in order to surround and trap an enemy force or capture a large amount of territory.

Question 20

Who are the ideal opponents of a market challenger?

Accepted Answer

The answer of Who are the ideal opponents of a...

Quiz 12: Addressing Competition and Driving Growth