Question 1

________ activities include those the company undertakes to make the product accessible and available to target customers.

Accepted Answer

Channels refer to activities such as transportation and distribution that a company undertakes to make its product accessible and available to its target customers. The other options (A, B, C, E) are not directly related to making the product accessible and available through channels.

Question 2

A firm's tangible offering to the market includes product quality, design, features, and packaging.

Accepted Answer

Tangible offering refers to physical products that can be seen and touched by customers. Product quality, design, features, and packaging are all elements that contribute to a firm's tangible offering.

Question 3

Linda Evans has been given the task of developing the product element of her company's marketing mix. List the components that will likely be included in this element of the marketing mix.

Accepted Answer

The answer of Linda Evans has been given the task...

Question 4

Atlas's marketing group is concerned about a macroenvironment that includes demographic, economic, physical, technological, political-legal, and social-cultural forces that affect sales and profits.

Accepted Answer

The macroenvironment includes all the external factors that could potentially affect a business, including demographic, economic, physical, technological, political-legal, and social-cultural forces. These factors can impact a company's sales and profits, which is why it's important for a marketing group to be aware of them.

Question 5

What would be the marketing network elements for a motorcycle company such as Harley-Davidson?

Accepted Answer

The answer of What would be the marketing network elements...

Question 6

Building strong brands is the marketing task where the marketer is using a reliable marketing information system to monitor the marketing environment so s/he can assess market potential and demand focused on.

Accepted Answer

Building strong brands is primarily about creating a significant and differentiated presence in the market that attracts and retains loyal customers. While using a reliable marketing information system can support this process by providing insights into the marketing environment, the core task of building strong brands involves strategies related to branding, positioning, and marketing communications rather than just assessing market potential and demand.

Question 7

Atlas camera division produces a range of professional quality 35mm and consumer-friendly digital cameras. The 35mm market is rapidly declining and the faster-growing digital camera segment is saturated with competition, so Atlas is struggling with sales. Identify the marketing tasks the management team would need to address to make Atlas competitive in the digital camera space.

Accepted Answer

The answer of Atlas camera division produces a range of...

Question 8

At the heart of any marketing program is the firm's ________, its tangible offering to the market.

Accepted Answer

The product is the tangible offering that is being marketed to the target audience. A marketing program revolves around the product and its features, benefits, and unique selling points. The product is the centerpiece of the marketing mix and drives the overall marketing strategy.

Question 9

Identify and briefly describe each of the four As. What distinctive roles are they based on? Which role is missing? Why does it matter?

Accepted Answer

The answer of Identify and briefly describe each of the...

Quiz 1: Defining Marketing for the New Realities