Question 1

In a global economy, marketers need to pay attention to the ________________ in countries, particularly countries where affluence levels are rising.

Accepted Answer

As affluence levels rise in certain countries, it is likely that the income distribution will also shift, meaning that there will be a growing middle class with more disposable income. Marketers need to pay attention to how this income distribution is changing in order to effectively target these emerging consumer segments.

Question 2

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually live more frugally, drive smaller cars, and wear simpler clothing.

Accepted Answer

The answer of People vary in their views of society...

Question 3

Today, corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Accepted Answer

The answer of Today, corporations need to make sure that...

Question 4

Which of the following is likely to occur during economic downturns?

Accepted Answer

During economic downturns, people tend to have less disposable income and therefore their purchasing power declines. This can lead to a decrease in consumer spending and overall economic activity.

Question 5

________ refer to groups of individuals who are born during the same time period and travel through life together.

Accepted Answer

Cohorts refer to individuals who were born during the same time period and share common experiences and historical events within their lifetime. Populations refer to a group of individuals living in the same geographic area or bound by a common characteristic, while clans refer to a group of people who share a common ancestor. Societies refer to a group of individuals who share a common culture and institutions, while ethnic groups refer to a group of people who share a common ancestry, culture, or language.

Question 6

There is a global trend toward an aging population. It is the start of what the Japanese are calling the ______ Century.

Accepted Answer

The term "Silver Century" is commonly used in Japan to refer to the 21st century as a result of the country's rapidly aging population. This term suggests that like silver, older people are valuable and should be taken care of.

Question 7

Which of the following economies provide limited opportunities to international marketers to develop product sales?

Accepted Answer

Subsistence economies are characterized by low levels of economic development and limited purchasing power, which offer limited opportunities for international marketers to develop product sales.

Question 8

Consumers are generally more concerned with environmental issues that are closer to home, such as water pollution in rivers and lakes, than broader issues such as ______________.

Accepted Answer

While transportation, industrial production, ozone depletion, and forest fires all have environmental impacts, global warming is a broad and often overwhelming issue that may be more difficult for consumers to feel directly affected by in their day-to-day lives. Water pollution in rivers and lakes, on the other hand, can have immediate and tangible effects on local ecosystems and communities, making it a more pressing concern for many consumers.

Question 9

Each society contains ________, groups with shared values emerging from their special life experiences or circumstances.

Accepted Answer

Subcultures are groups within a society that have distinctive values, beliefs, behaviors, and attitudes that are shaped by their unique characteristics such as age, ethnicity, nationality, religion, occupation, or interests. They share some commonalities with the dominant culture but also have their own distinct traditions, customs, languages and subcultural markers that set them apart from others. Examples of subcultures include Goths, punks, hipsters, bikers, gamers, cosplayers, surfers, skateboarders, and so on.

Question 10

Which of the following would be the best illustration of a secondary belief or value?

Accepted Answer

Secondary beliefs or values are more specific and focused compared to primary beliefs or values. Among the given options, only belief in getting married early is a secondary belief as it is more specific than just believing in getting married.

Question 11

Future Asian retirees are envisaged to be more affluent, active, cosmopolitan, and youthful than their parents. This implies good prospects for marketers of _____________________ and beauty care offerings.

Accepted Answer

The passage states that future Asian retirees will be more affluent, active, cosmopolitan, and youthful than their parents, which implies good prospects for marketers of travel, entertainment, health care, and wealth management offerings. Option E includes all of these offerings, making it the best choice. Option A includes travel and wealth management, but does not include health care and entertainment, which are also mentioned in the passage. Option B includes pet care, which is not mentioned in the passage, and does not include travel, which is mentioned in the passage. Option C only includes entertainment and health care, but not travel or wealth management, which are also mentioned in the passage. Thus, option E is the best choice.

Question 12

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ usually eat, dress, and live well.

Accepted Answer

Makers are individuals who have a favorable view of society and are proactive in making positive contributions to it. They are known for their responsible consumption patterns and tend to eat, dress, and live well. Escapers tend to disconnect from society and focus on their individual needs, while Seekers are constantly trying new things and may not have a consistent approach to consumption. Changers focus on changing society through activism and may prioritize their cause over their own material needs. Developers are focused on innovation and may prioritize new technology or products over traditional consumption patterns.

Question 13

Aside from cross-national income differences, companies must also consider intra-country variations in __________.

Accepted Answer

The answer of Aside from cross-national income differences, companies must...

Question 14

Which of the following elements of sociocultural environment can be associated with the growing demand for "social surrogates" like social networking sites, television etc.?

Accepted Answer

Views of others can be associated with the growing demand for "social surrogates" like social networking sites, television, etc. As people's views of others and their relationships with them change, they may turn to these surrogate forms of social interaction to fill a perceived void.

Question 15

People vary in their views of society and their consumption patterns often reflect their social attitudes. ________ are a major market for movies, music, surfing, and camping.

Accepted Answer

Escapers are individuals who are dissatisfied with the current state of society and tend to seek refuge in activities such as movies, music, surfing, and camping. They may be avoiding social interactions and responsibilities, but their consumption patterns reflect their desire to escape from the challenges and stresses of the world around them.

Question 16

By 2010, projections indicate that the largest category of households will be composed of ________.

Accepted Answer

The trend of childless married couples and empty nesters is growing, particularly among baby boomers as they reach retirement age. This is due to a variety of factors such as delayed marriage and childbirth, increased divorce rates, and rising education and career aspirations among women.

Question 17

For marketers, the most ________ age groups shape the marketing environment.

Accepted Answer

The most populous age groups (such as millennials and baby boomers) have a significant influence on the marketing environment due to their sheer numbers and purchasing power.

Question 18

________ beliefs and values are passed from parents to children and reinforced by social institutions-schools, churches, businesses, and governments; they are very difficult to change.

Accepted Answer

Core beliefs and values are deeply ingrained and difficult to change, as they are formed early in life and reinforced by various social institutions. Transient beliefs and values are fleeting and subject to change, while secondary beliefs and values are less important and can be modified over time. Protected beliefs and values may be shielded from challenge or criticism, but they may not necessarily be difficult to change. Variable beliefs and values may shift or fluctuate over time.

Question 19

The traditional household consists of ________.

Accepted Answer

The traditional household is typically seen as consisting of a husband, wife, and children. While grandparents may also be present, they are not always a part of the traditional household. The other options do not necessarily reflect the typical understanding of a traditional household.

Question 20

Firms find "reverse innovation" advantage by ________.

Accepted Answer

Reverse innovation refers to the process of innovating in a developing country and then distributing that innovation globally. This allows firms to create products and services that are specifically tailored to the needs and constraints of developing markets, which can then be adapted for use in developed markets as well. Therefore, introducing a commodity in a developing country and then distributing it globally provides firms with a reverse innovation advantage.

Quiz 3: Gathering Information and Scanning the Environment