Question 1

It is often necessary for marketers to understand the nature of market demand.Define market demand.

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Question 2

Create a question and an associated scale that illustrate a purchase probability scale.

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Question 3

Many managers see marketing research as a fact-finding operation.Is this a correct view? Explain.

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Question 4

Describe a marketing decision support system (MDSS).

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Question 5

Describe how ethical marketing assists a desire to have good marketing research.

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Question 6

If a researcher is interested in the qualified available market,how would you describe this market?

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Question 7

What is the difference between company demand and a company sales forecast?

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Question 8

You have been asked to develop a customer-performance scorecard for your company's toy division.List three measures you might include.

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Question 9

A stakeholder-performance scorecard tracks the satisfaction of various constituencies who have a critical interest and impact on the company's performance.List four constituencies that might be included.

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Question 10

List four external marketing metrics that will be useful for the marketing researcher.

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Quiz 4: Conducting Marketing Research and Forecasting Demand