Question 1

What are two ways the airline industry can benefit from the implementation of CRM systems? Explain your answer.

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Question 2

The cosmetics giant L'Oreal offers several product lines at a variety of prices.It targets the luxury market with its brand Helena Rubinstein,while less expensive offerings such as Elseve are targeted to large department stores and discounters.Is this practice a differentiated targeting strategy or an undifferentiated targeting strategy? Explain your answer.

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Question 3

Explain why correctly segmenting and then targeting consumers will help a company target its marketing dollars more effectively.

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Question 4

A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day.The park also sells seasonal passes that can only be used on weekdays.What market segmentation is being implemented by the amusement park?

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Question 5

Identify any product or service.How can a marketer calculate the lifetime value of a customer relating to the purchase of this product or service? Explain your answer.

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Question 6

XYZ Computers,Inc. ,a business with limited resources,uses a concentrated targeting strategy.How might XYZ benefit from this?

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Question 7

BMW allows customers to design their own vehicles from a set of options at BMW's Web site.What is this called?

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Question 8

Why might a marketer of laundry detergent be interested in viewing a perceptual map?

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Question 9

Tropicana Essentials Healthy Heart targets consumers who like orange juice and who also want extra vitamins but no sodium.Explain how Tropicana uses behavioral segmentation in this example.

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Question 10

Explain how a firm benefits from customers purchasing many times from the firm versus just one time.

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Quiz 7: Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management