Question 1

Why would market researchers use convenience samples?

Accepted Answer

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Question 2

What is the difference in the qualitative versus quantitative approach to research?

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Question 3

Two brothers own a hair salon.One believes they could have more business if they mailed out $5-off coupons to people living within a five-mile radius of the shop.The other brother wants to run an ad in the local shopping newspaper with a coupon for a free hot oil treatment.(The newspaper goes to everyone in the area. )What type of market research can they use to determine whose idea would be more profitable? Explain your answer.

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Question 4

The owner of a successful independent book store has been thinking lately that she either needs to find a new location or expand this one as she stumbles over boxes of books in the cramped space.What type of research design should she use to determine how her customers feel about the current store? Why?

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Question 5

Why might a researcher decide to use causal research rather than descriptive research?

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Question 6

A manager in a grocery store decides to place packages of pound cake in two different locations in the store.One display of the cake also includes other bakery items.The second display of the cake is in the vegetable section of the store,placed next to the shelf full of boxes of fresh strawberries.The grocery store manager wants to learn which of the two locations will most encourage customers to buy the cake.What format of research is the store manager conducting? Explain your answer.

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Question 7

An advertising agency's research division sends researchers into homes with handheld video cameras to get pictures of how and why people use products.What method of research is this advertising agency implementing? Explain your answer.

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Question 8

Explain the roles of independent and dependent variables in causal research.

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Quiz 4: Market Research

Why would market researchers use convenience samples?

What is the difference in the qualitative versus quantitative approach to research?

Why might a researcher decide to use causal research rather than descriptive research?

An advertising agency's research division sends researchers into homes with handheld video cameras to get pictures of how and why people use products.What method of research is this advertising agency implementing? Explain your answer.

Explain the roles of independent and dependent variables in causal research.